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Fix Broken Redirects Before They Kill CTR
Fix Broken Redirects Before They Kill CTR By Amit K. in SEO & Discoverability September 19, 2025
Clicks die in the gaps between your links and your destination. Every unnecessary hop steals milliseconds, trust, and—too often—your attribution. Redirect chains slow pages, break tracking parameters, and turn clean campaign traffic into...
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The 2025 Messaging Playbook: SMS vs WhatsApp vs RCS—And How Branded Short Links Win Clicks
The 2025 Messaging Playbook: SMS vs WhatsApp vs RCS—And How Branded Short Links Win Clicks By Amit K. in Social & Influencer September 16, 2025
The fastest way to move someone from interest to action is still a message on their phone. In 2025, that message can land via three dominant channels: SMS, WhatsApp, and RCS (Rich Communication Services). Each has different reach, features,...
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The 2025 Short-Link Playbook: Branded Domains, QR Codes & UTM Hygiene to Reclaim Lost Clicks
The 2025 Short-Link Playbook: Branded Domains, QR Codes & UTM Hygiene to Reclaim Lost Clicks By Amit K. in Link Management 101 September 16, 2025
Short links have evolved from a convenience into a growth lever. In 2025, the brands winning the click are doing three things consistently: using branded short domains to earn trust and lift CTR, deploying QR codes as a bridge from the physical world...
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How to Sell Branded Short Domains to Businesses: A Playbook Backed by Data
How to Sell Branded Short Domains to Businesses: A Playbook Backed by Data By Amit K. in Marketing Tips September 16, 2025
How to Sell Branded Short Domains to Businesses: A Playbook Backed by DataIf your prospects still share links like bit.ly/abc123, they’re leaking trust, clicks, and deliverability. Branded short domains (BSDs) — think qlic.ly/sale — put the...
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What Are Affiliate Links & How They Work (Plus 17 Best Ways to Share Them)
What Are Affiliate Links & How They Work (Plus 17 Best Ways to Share Them) By Amit K. in Marketing Tips September 16, 2025
TL;DR: Affiliate links are unique URLs that track referrals from creators or publishers to a brand. When someone buys (or completes an action) after clicking your link, you earn a commission. Tracking relies on browser pixels/cookies and increasingly...
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Link Masking with URL Shorteners: How to Keep Links Clean (Without Getting Banned)
Link Masking with URL Shorteners: How to Keep Links Clean (Without Getting Banned) By Amit K. in Marketing Tips September 01, 2025
Long, ugly URLs are bad for trust and terrible for clicks. But “disguising” a link can sound shady—unless you do it the right way. In this guide, you’ll learn how to make links short, on‑brand, and trackable without running afoul of search...
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